On the eastern part of Shikoku Island, at the mouth of the Yoshino River, lies the enchanting town of Tokushima. Sample the unique hues of Awa Indigo, a 400-year-old blue textile said to have antibacterial and moisture retention properties. When you get hungry, prepare for a feast, since Tokushima boasts a wide variety of culinary specialties. Tour Aisai Hiroba, the largest fresh market in Shikoku. There you can sample local flavors like hand-pulled noodles and Sugata sushi (an entire fish stuffed with sushi rice!). Do not miss the Tatsue-ji Temple or the ruins of the Tokushima Castle to get a deeper taste of Shikoku history and culture. Discover flavors, places, people and even yourself at this unique destination in Japan.