Iconic Matsuyama

OVERVIEW

Explore an extraordinary Edo Period castle atop the summit of Mount Matsuyama and shop for luxury merchandise along an open-air shopping street with a retro ambiance. The ropeway will offer spectacular views of the city and the Seto Inland Sea beyond. Upon reaching Matsuyama Castle, you will be treated to a rare glimpse into 17th-century Japanese military architecture. It is one of the few feudal castles in Japan whose tower keep features multiple wings. Highlights include hidden gates for surprise attacks, holes from which large rocks can be dropped on the enemy and screen-like stone walls that zig-zag for greater strength. The focus will turn to shopping after you descend to the bustling street at the foot of the ropeway. Some of the more iconic items include merchandise made with fresh-squeezed mandarin orange juice and Imabari towels, which are known for their remarkable softness, absorbency and durability. You may also have time for a snack.

HIGHLIGHTS

• Enjoy stunning views while riding a cable car ropeway to and from Matsuyama Castle.
• Tour the Edo Period castle, which still stands true to its 17th-century design.
• See ingenious architectural features that made the castle easier to defend.
• Shop for high-end merchandise along a street that exudes a vintage atmosphere.

HELPFUL HINTS

• Dress in weather-appropriate clothing.
• Wear flat comfortable walking shoes.